Keynote Speakers

KEYNOTE SPEAKERS

Asst. Prof. Christophe MORİN
Johns Hopkins University
He is the founder of Sales Brain, the world's first neuromarketing company. Among his books in the field of neuromarketing, the ones translated into Turkish are; The Persuasion Code in the Brain, The Code of Serenity and Neuromarketing: Pressing the Buying Button in Your Customer's Brain.

Prof. Dr. Benny BRIESEMEISTER
IU International University – Director of Applied Psychology
He is the scientific consultant of Deloitte, one of the world's leading consulting companies. He has speeches, interviews and videos in the field of neuromarketing. He is also the author of the book Neuromarketing in Business. *He is among the speakers of the 2024 Los Angeles organization of the Neuromarketing World Forum, which is held in a different country in the world every year.

Prof. Prac. Dr. Nikolaos DIMITRIADIS
York University
His books are Neuroscience for Leaders, Advanced Marketing Management, and published by Kogan Page Publications London. He is the president of Optimal HR Group, which provides Neuro Consulting services. He provides neuroscientific consultancy and conducts research for global brands such as Ikea, Nestle, IBM; Cocacola, Microsoft. He is the Chairman of the Human Resources Committee of the World Institute for Innovation and Change Management in Geneva, Switzerland.

Prof. Dr. Yener GİRİŞKEN
Founder of ThinkNeuro - Lecturer at Istanbul University
He is the founder of ThinkNeuro, a neuromarketing research company. In addition to his book "Perceive the Truth – First Steps in the Journey of Neuromarketing," he has authored numerous international academic publications.

Prof. Dr. İ. Tayfun Uzbay
Head of the Department of Internal Medicine at Üsküdar University - Faculty of Medicine - Head of the Department of Medical Pharmacology, NPFUAM Director/R&D and Innovation Policies Coordinator.
Tayfun Uzbay continues his studies in the field of experimental neuropsychopharmacology. Prof. Dr. Uzbay has also made important scientific studies and publications on Alcohol and Substance Addiction.
He is the author of the books Invisible Brain, People and Misconceptions, Learned Helplessness, From Man to Society, Fundamentals of Behavioral Neuroscience, Experimental Research Techniques.

Prof. Dr. Uğur Cevdet PANAYIRCI
Head of the Department of Advertising Design and Communication at Yeditepe University
He has studies on advertising, consumer engagement and consumer behavior. Panayırcı, whose papers are regularly presented at the conferences of the International Studies Association (ISA), is a member of the Turkish European Union Association.

Prof. Dr. Caner GİRAY
Okan University - Dean of the Faculty of Applied Sciences
Giray, who contributes to the field of education with great devotion and dedication, has studies on marketing, consumer behavior, sports marketing and neuromarketing.

Assoc. Prof. Mevlüde Nur ERDEM
Ondokuz Mayıs University - Vice President of Neuromarketing Graduate Program / Head of Communication and Design Department of Communication Faculty
Erdem, who has studies on digital advertising and consumer behavior, also continues to serve as the head of the Communication and Design Department of the Faculty of Communication.

Assoc. Prof. Dicle YURDAKUL
Altınbaş University - Faculty of Business Administration
She is the director of INOVA NeuroLab belonging to Altınbaş University. She has studies in the field of neuromarketing.
Yurdakul, who is also a keynote speaker, is in the speaker pool of the Speaker Agency platform.

Asst. Prof. İpek ALDATMAZ ŞENER 
IAS Training and Consultancy, Trainer, Lecturer.
Management consultant Dr. İpek Aldatmaz Şener has worked for many years in the field of treasury and fund management at Doğan Holding and in the international finance sector at Turkcell Communication Services Inc. Currently, she serves as a Trainer, Lecturer, and Consultant at IAS Training and Consultancy and is also the Senior Advisor responsible for Digital Transformation at SODIMER.

1. Panel Moderator and Panelists

The panel titled "Meeting of Mind and Technology: New Marketing Strategies with AI-Powered Neuromarketing" is moderated by Cihan SARI, Founding Member of the Artificial Intelligence and Technology Association. The panelists include Ezra ÇETİN and Tuba ÇETİN, designers of the EZRATUBA brand; Çağlar GÖZÜAÇIK, Founder of Tazefikir Group; and Ergi ŞENER, CEO of Nomu Pay.

Cihan SARI - Founding Member of the Artificial Intelligence and Technology Association
Cihan Sari continues his professional career at T. Vakıflar Bankası T.A.O. as Head of Digital Banking and Distribution Channels. He also chairs the Accessibility Working Group within the Banks Association of Turkey and contributes to interbank projects across various platforms. As a writer for Harvard Business Review Turkey and Fintech Istanbul, Cihan SARI is a founding member and Finance Committee member of the Artificial Intelligence and Technology Association. He also serves as the Public Responsibility Leader of the Turkey Blockchain Initiative and as a Project Development Volunteer for the Financial Literacy and Access Association.

Ezra ÇETİN & Tuba ÇETİN
The mission of the EzraTuba brand is to promote wearable technologies and sustainable fashion production, aiming to support society in achieving a more sustainable lifestyle through their processes. Both Ezra Çetin and Tuba Çetin are university graduates in their fields and have extensive experience working on design and R&D for international brands as lead designers and researchers.

Çağlar GÖZÜAÇIK - Founder of Tazefikir Group
Çağlar Gözüaçık is the Founder and President of Tazefikir Group, which encompasses Teknofikir, a marketing technologies agency; Healthnet, a healthy living specialists’ agency; and Tikmore, a full-service TikTok agency. He is an angel investor and entrepreneur, as well as the President of the Association of Advertising Creators. Gözüaçık also serves as the General Secretary of the Technology and Artificial Intelligence Association.

Ergi ŞENER - CEO of Nomu Pay
Ergi Şener is a columnist on artificial intelligence and technology for Harvard Business Review Turkey and the Hürriyet newspaper. Recognized among the top 20 individuals to follow in technology in Turkey, he serves as the CEO of Nomu Pay and is a lecturer at Sabancı University.

2. Panel Moderator and Panelists

The panel titled "E-Commerce and Artificial Intelligence Applications in the Retail Sector" is moderated by Lecturer Önder BAKAL. Panelists include Eser ERKAN, E-Commerce Director of Saat & Saat; Murat DAĞLI, Digital Marketing Director of Beymen; Mehmet TÜRKEL, E-Commerce Director of Penti; and Mehmet Emin AĞAÇ, Chairman of the Board of Eartechnic.

Lecturer - Önder BAKAL
Önder Bakal has extensive experience in local retail and global consulting firms, focusing on areas such as E-Commerce, Digital Marketing, Neuromarketing, and Digital Transformation. He is among the Innovation Leaders of Turkey Technology Development Foundation (TTGV)-Xnovate Circle and mentors entrepreneurs at various technology parks and incubators, including Technopark Istanbul - Cube Incubation, IT Valley - Yıldız Technical University - Startup House, and Türk Telekom - Pilot.

Eser ERKAN - E-Commerce Director of Saat & Saat
Eser Erkan, serving as the E-Commerce Director at Saat & Saat, brings over 20 years of industry experience. He leverages his expertise in e-commerce performance marketing, category management, logistics, CRM, UI-UX strategy, and digital strategy to enhance the brand's online sales channels in various local and global marketplaces. Throughout his career, he has worked at prominent companies such as Boyner, Hepsiburada, and Defacto.

Murat DAĞLI - Digital Marketing Director of Beymen
Murat Dağlı specializes in e-commerce and digital marketing strategies and currently serves as the Digital Marketing Director at Beymen. His career includes roles at companies like Avansas, Modanisa, Defacto, Eren Retail, and A101, showcasing his extensive expertise in the field.

Mehmet TÜRKEL - E-Commerce Director of Penti
As the E-Commerce Director of Penti, Mehmet Türkel has been leading the brand's global online operations for over four years. He heads a team of more than 30 people and has significant experience in the internet and e-commerce markets. His past roles include positions at E-Bebek and Joker.

Mehmet Emin AĞAÇ - Chairman of the Board of Eartechnic
Mehmet Emin Ağaç is the Chairman of the Board of Eartechnic, one of the seven major hearing aid manufacturers globally. He has made substantial international contributions to hearing health and serves as the Chairman of Ear Teknik Hearing Devices, a Pedakustiker & Audiotherapist, and Neuromarketing Specialist. With production facilities in Çorlu and Bremen, Eartechnic operates under the names Ear Teknik Hearing Devices in Turkey and Ear Technic GmbH in Germany, maintaining its leading role in global markets.